A Manifesto. The White Undershirt Must Go.

 

The Problem Of The White Cotton Undershirt

The white cotton undershirt has been an annoyance to me since I was a kid. I would sweat badly (yes, I was THAT kid) and always wore an undershirt to absorb the sweat.  The issue was the thick cotton made me sweat MORE.  If I didn’t wear the undershirt my sweat would just go right through to my outer shirt making me look like a psycho. Women don’t dig guys who visibly sweat (unless it’s in the gym)!

When I was living in LA in my 20’s, and dressing nicer, the white undershirt still haunted me. It absolutely killed my style.  I’d be at work or at a club or bar trying to look like I had my stuff together, but there was my $3 white Hanes undershirt popping out from my neck and visible at my arms.  I knew I wasn't looking my best, but didn't have an alternative. 

When I was in business school at USC I finally got tired of this ridiculous mess with my undershirts. I remember I tried to solve the undershirt issue by trying out a wife beater tank top.  I was out at a club in LA with my classmates trying to look cool.  I went into the bathroom and could just clear as day see my wife beater under this really nice button down I had on.  WTF?!?!  I’m in business school trying to look legitimate and my $3 wife beater is standing out for EVERYONE to see!

 

A Better Men's Undershirt

My friend, Jason, and I decided to figure out a solution for this. We saw nothing in stores that solved for all of our issues, so we decided to make it ourselves. We wanted our new undershirt to fix EVERY issue we had with our white cotton undershirts. 

  • We made them long, so they don’t pull out from our belt line.
  • We made them 50% more breathable than cotton to limit sweat.
  • We made them with a deep V, so they’re not visible at the neck.
  • We made them with spandex to keep them fitted, which eliminates the baggy look.
  • Finally, we made them skin toned (3 colors), which makes them invisible at the arms because the undershirt blends into your skin color.

the invisible undershirt

 

On Mission To Help Men Feel Confident In Their Style

The mission that drives us is to help guys NOT look like how I did for years. We want their style to stand out and not their undershirt. We want guys to be confident in how they look in the office, out socially or just grabbing breakfast with friends. We don't want the undershirt to ever be a burden again! 

Try the product risk free at Sloanemen.com.  You can return it for ANY reason. We want you to look the best you ever have and have that confidence knowing that!

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